✦ LEGAL ✦
Privacy Policy
Last updated: July 2026
CONTENTS
- 1. Overview
- 2. Information We Collect
- 3. How We Use Your Information
- 4. Third-Party Service Providers
- 4B. AI Features & Crash Reporting
- 5. Mobile Application Data
- 6. Data Security
- 7. Data Retention
- 7B. Data Breach Notification
- 8. Your Rights
- 9. Cookies & Tracking
- 10. Children's Privacy
- 11. Changes to This Policy
- 12. Contact Us & Grievance Officer
1. Overview
Sri Devi Astro ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information when you use our website (srideviastro.com), mobile applications (Astro Mitra and Panchang Mitra: Vedic Almanac), or consultation services.
By using our Services, you consent to the collection and use of information as described in this policy. If you disagree, please discontinue use of our Services.
2. Information We Collect
We collect the following categories of information:
Personal identifiers:
• Name, email address, phone number
• Date of birth, time of birth, and place of birth (required for astrological services)
Account and transaction data:
• Booking history, consultation records, and report orders
• Payment status (we do not store card numbers or UPI details — these are handled by Razorpay)
Device and usage data:
• IP address, browser type, operating system, pages visited, time spent
• Mobile app: device model, OS version, app usage patterns (anonymised)
• Location data (only if you explicitly grant permission in the mobile app for GPS-accurate Muhurta calculations)
User-provided content:
• Questions or concerns submitted via consultation sessions or contact forms
• Notes and focus areas provided with report orders
• Birth details for multiple profiles (stored locally on device by default in our apps)
We do not collect sensitive categories of personal data such as religion, caste, financial account numbers, or biometric data.
3. How We Use Your Information
We use collected information for the following purposes:
Service delivery:
• Generating astrological charts, reports, and Panchanga data
• Scheduling and managing consultation bookings
• Communicating session confirmations, reminders, and report delivery via email
Transactional communications:
• Sending booking confirmations, payment receipts, and report delivery notifications
• Responding to support enquiries
Service improvement:
• Analysing usage patterns to improve platform features and performance (via anonymised analytics)
• Detecting and preventing fraud or abuse
Marketing (only with your consent):
• Sending newsletters or astrology guides if you have opted in
• You may unsubscribe from marketing emails at any time via the link in any email we send
We do not use your astrological data (birth details, chart interpretations) for automated profiling or any purpose beyond astrology service delivery.
4B. AI Features & Crash Reporting
AI Insights — Astro Mitra (Google Gemini API)
When you use the AI Insights feature in Astro Mitra, the following data is transmitted to Google Gemini API (Google LLC, USA):
What is transmitted:
• Planetary positions and house placements from your birth chart
• The insight category you selected (e.g. career, relationships, health)
What is never transmitted:
• Your name, email address, or phone number
• Your device identifier or IP address
• Your location
You may opt out by not using the AI Insights feature — all other Astro Mitra functions remain unaffected.
AI Assistant — Panchang Mitra: Vedic Almanac (Google Gemini API)
When you use the AI Assistant feature in Panchang Mitra, the following data is transmitted to Google Gemini API (Google LLC, USA):
What is transmitted:
• Panchang data for the selected date and location (Tithi, Nakshatra, Yoga, Karana, Vara, planetary positions)
• Your typed question or the insight topic you selected
What is never transmitted:
• Your name, email address, or phone number
• Your birth details or Kundali chart (unless you have loaded a birth profile and asked a question that includes chart context)
• Your device identifier or IP address
You may opt out at any time by disabling AI Insights in Settings → AI Features. All other Panchang Mitra functions (panchang calculation, Muhurtha, Kundali, festivals, notifications) remain fully available and offline.
Crash Reporting (Firebase Crashlytics) — both apps
Firebase Crashlytics collects crash reports from Astro Mitra and Panchang Mitra to help us identify and fix issues. Reports include:
• Device model and Android OS version
• App version and the state of the app at the time of crash
• Stack trace (a technical error log showing which code path triggered the crash)
No personally identifiable information — name, email, birth details, chart data — is included in crash reports. Crashlytics data is used solely for diagnosing app stability issues and is never used for advertising or profiling.
All features listed above are operated by Google LLC and governed by Google's Privacy Policy: policies.google.com/privacy
5. Mobile Application Data
Our mobile applications on the Google Play Store collect limited data to provide functionality:
• Birth details you enter are stored on your device by default and are not transmitted to our servers unless you explicitly use an online feature (such as Muhurta calculation requiring location).
• App usage patterns are collected anonymously for performance monitoring.
• We do not track your location in the background.
• We do not share app usage data with advertisers.
Google Play Services: The Google Play Store and associated Google services may collect device identifiers and usage data independently. This collection is governed by Google's Privacy Policy and is outside our control.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information:
• All data in transit is encrypted using TLS/HTTPS
• Database access is restricted to authorised personnel and services
• Payment processing is entirely handled by Razorpay — we never see or store full card or bank details
• Mobile app profiles are stored on-device by default
No method of transmission over the internet is 100% secure. While we use commercially reasonable measures, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.
7. Data Retention
We retain personal information for as long as necessary to provide Services and comply with legal obligations:
• Account and booking data: 3 years from the last transaction, or as required by applicable tax law
• Consultation records and reports: 5 years for quality and legal purposes
• Marketing data: until you unsubscribe or withdraw consent
• Anonymous usage analytics: retained indefinitely in aggregated form
You may request deletion of your personal data (see Section 8). Deletion may affect our ability to provide certain services to you.
7B. Data Breach Notification
In the event of a data breach that may affect your personal information, we will:
• Notify affected users without undue delay, and within 72 hours where required by applicable law
• Describe the nature of the breach, categories of data affected, approximate number of individuals affected, and the likely consequences
• Describe the measures we have taken or propose to take to address the breach and mitigate its possible adverse effects
• Provide a contact point for further information
Notifications will be sent to the email address registered with your account. Where individual notification is not feasible, we will post a prominent notice on srideviastro.com.
We will also notify the relevant supervisory authority (Data Protection Board of India, once operational) as required under the Digital Personal Data Protection Act, 2023 (DPDP Act).
8. Your Rights
You have the following rights regarding your personal data:
• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal retention obligations)
• Withdrawal of consent: Withdraw consent for marketing communications at any time
• Portability: Request your data in a structured, machine-readable format
To exercise any of these rights, email us at support@srideviastro.com with the subject "Privacy Request". We will respond within 30 days.
Indian residents: Our data practices are aligned with the Digital Personal Data Protection Act, 2023 (DPDP Act). We comply with DPDP Act obligations applicable to our platform.
10. Children's Privacy
Our paid services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 without verifiable parental consent.
If you believe a child has provided personal information to us without appropriate consent, please contact us immediately at support@srideviastro.com and we will delete the information promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we make material changes, we will update the effective date and, where feasible, notify registered users via email.
Continued use of our Services after changes become effective constitutes acceptance of the updated policy.
12. Contact Us & Grievance Officer
For privacy-related questions, requests, or concerns:
Email: support@srideviastro.com
Subject: "Privacy Request" or "Privacy Concern"
Response time: Within 30 days
Grievance Officer (DPDP Act 2023 & IT Act 2000):
Name: Nagaratna M
Designation: Grievance Officer, Sri Devi Astro
Email: support@srideviastro.com | Subject: "Privacy Request"
Response time: Within 30 days of receipt of complaint
Indian residents may submit a formal privacy complaint to the Grievance Officer. If your complaint is not resolved to your satisfaction, you may approach the Data Protection Board of India (once operational) under the DPDP Act 2023.
Your privacy is important to us. We are committed to handling your data responsibly.